Intrapreneurship Hub is a corporate program aimed at fostering entrepreneurial thinking among employees. It provides an opportunity to propose innovative ideas, refine them with the help of mentors and experts, and, upon successful defense, bring them to life. The program focuses on sustainability, digital solutions, and new product directions beyond the scope of traditional business.

Participants go through an acceleration phase, learning innovation management, testing their ideas, and receiving support to refine them. The best projects are presented to the top management of EFES Kazakhstan and Anadolu EFES, opening up opportunities for further implementation.

Intrapreneurship Hub supports innovation within the company and serves as a tool for employees’ professional growth, offering the chance to bring to life ideas that can transform both the company and the industry.