EFES Kazakhstan, in collaboration with the private Eco Fund Tabigat, continues to make a significant contribution to environmental protection and the restoration of natural resources in Kazakhstan. The Beliy Medved brand is taking important steps to preserve Kazakhstan’s nature.

As part of the #BMgoGREEN social project aimed at reforestation and combating climate change, more than 25 million tenge was raised in 2024. These funds were collected through a contribution of 10 tenge from each sold bottle and can of Beliy Medved beer, supporting the restoration of forests damaged by wildfires.

With these funds, the company purchased three irrigation systems that will enable the planting of 5 million trees. The planted trees play a vital role in improving the ecosystem: they absorb carbon dioxide, protect the soil from erosion, prevent floods, and create better living conditions for local communities.