He graduated from Babeș-Bolyai University with a bachelor’s degree in Food Products Economics in 2000, and in 2001 obtained a master’s degree in Agri Business Economics. He developed his career in international companies such as Mercedes-Benz and Unilever, holding positions in marketing and brand development. In 2013, he joined the Anadolu Efes group, where he held several leadership positions in marketing and brand management. In 2026, he was appointed as the General Manager of EFES Kazakhstan.